Brazilians hardly consider themselves to be a polite people, but they do love to lecture each other on manners anyhow, especially when drinking. The following are the standard rules for correct consumption of Brazilian beer. 

1. A man should pour beer for the ladies. I learned the intricacies of this while drinking with several cariocas (women from Rio):

 

2. The group should buy one garrafa (600 mL bottle) at a time and share it. Some gringos do otherwise, to the horror of cariocas.

 

3. The beer should be extremely cold.

 

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4. Raise your glass and toast “Saude!” You must look in each person’s eyes, as in Europe, but more importantly, you must take a drink before putting your glass back down. You know the following folk wisdom is true because it rhymes:

Quem bebe sem brindar, 7 anos sem gozar.

Quem brinda sem beber, 7 anos sem foder.

(Drinking without toasting: 7 years without orgasms.

Toasting without drinking: 7 years without fucking.)